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Trust and power : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke. [electronic resource] :

Von: Clarke, Sally HMaterialtyp: TextTextSprache: Englisch Reihen: ACLS Humanities E-BookNew York, N.Y. : Cambridge University Press, c2007Inhaltstyp: Text Medientyp: Computermedien Datenträgertyp: Online RessourceSchlagwörter: -- United States -- History | Automobile industry and tradeOnline-Ressourcen: Volltext
Inhalte:
Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Engineering a mass product -- A machine age aesthetic -- The franchised car dealer and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion.

Electronic text and image data.

Mode of access: Intranet.

Title from title page screen of July 13, 2007.

This volume is made possible by a grant from the Andrew W. Mellon Foundation.

"This electronic book contains the following additional features not available in the print version: 25 [?] additional images, links to informational resources on the Web, film clip."--Copyright and Permissions.

Includes bibliographical references and index.

Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Engineering a mass product -- A machine age aesthetic -- The franchised car dealer and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion.

Transcribed from: Trust and power : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke. New York : Cambridge University Press, 2006. xviii, 296 p. : ill. ; 24 cm. 9780521868785 0521868785

E-Book-ACLS / Zugriff nur im DHI-Lesesaal

American Council of Learned Societies/ https://www.humanitiesebook.org/about/

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