Trust and power : [electronic resource] : consumers, the modern corporation, and the making of the United States automobile market /
Clarke, Sally H.
Trust and power : consumers, the modern corporation, and the making of the United States automobile market / [electronic resource] : Sally H. Clarke. - New York, N.Y. : Cambridge University Press, c2007. - ACLS Humanities E-Book .
Title from title page screen of July 13, 2007. "This electronic book contains the following additional features not available in the print version: 25 [?] additional images, links to informational resources on the Web, film clip."--Copyright and Permissions. E-Book-ACLS / Zugriff nur im DHI-Lesesaal American Council of Learned Societies/ https://www.humanitiesebook.org/about/
Includes bibliographical references and index.
Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Engineering a mass product -- A machine age aesthetic -- The franchised car dealer and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion.
Electronic text and image data.
Mode of access: Intranet.
2027/heb90041 hdl
--History.--United States
Automobile industry and trade
Trust and power : consumers, the modern corporation, and the making of the United States automobile market / [electronic resource] : Sally H. Clarke. - New York, N.Y. : Cambridge University Press, c2007. - ACLS Humanities E-Book .
Title from title page screen of July 13, 2007. "This electronic book contains the following additional features not available in the print version: 25 [?] additional images, links to informational resources on the Web, film clip."--Copyright and Permissions. E-Book-ACLS / Zugriff nur im DHI-Lesesaal American Council of Learned Societies/ https://www.humanitiesebook.org/about/
Includes bibliographical references and index.
Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Engineering a mass product -- A machine age aesthetic -- The franchised car dealer and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion.
Electronic text and image data.
Mode of access: Intranet.
2027/heb90041 hdl
--History.--United States
Automobile industry and trade