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003			MiU
005			20231010141400.0
007			cr mnummmmuuuu
008			040706s2004 caua sb 001 0 eng d
024	7		_a2027/heb08261 _2hdl
040			_aNyNyACL _cNyNyACL
090			_aHF6146.R3 _b(INTERNET)
100	1		_aNewman, Kathy M., _d1966- _946318
245	1	0	_aRadio active _h[electronic resource] : _badvertising and consumer activism, 1935-1947 / _cKathy M. Newman.
300			_axiii, 237 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 193-227) and index.
505	0		_aIntroduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
650		0	_zUnited States _xHistory. _946319
650		0	_zUnited States _xHistory. _946319
650		0	_zUnited States _xHistory. _946319
650		0	_zUnited States _xHistory. _946319
830		0	_aACLS Humanities E-Book. _946320
856	4	0	_zVolltext _uhttps://hdl.handle.net/2027/heb08261
942			_cEB
500			_aE-Book-ACLS / Zugriff nur im DHI-Lesesaal
653			_aRadio advertising
653			_aConsumer behavior
653			_aBoycotts
653			_aConsumer protection
336			_2rdacontent _btxt _aText
337			_2rdamedia _bbc _aComputermedien
338			_2rdacarrier _bcr _aOnline Ressource
264			_aBerkeley : _bUniversity of California Press, _cc2004.
041			_aeng
500			_aAmerican Council of Learned Societies/ https://www.humanitiesebook.org/about/
999			_c67318 _d67318