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001 MIU346380001001
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008 100524t20112011gauach b 001 0 eng
010 _a 2010020412
015 _aGBB0C4934
_2bnb
016 7 _a015674148
_2Uk
020 _z9780820329048
_q(hardcover ;
_qalk. paper)
020 _z0820329045
_q(hardcover ;
_qalk. paper)
020 _z9780820329055
_q(pbk. ;
_qalk. paper)
020 _z0820329053
_q(pbk. ;
_qalk. paper)
020 _a9780820337586
_q(ebook)
024 7 _a2027/heb34638
_2hdl
040 _aMiU
_cMiU
100 1 _aMcEuen, Melissa A.,
_d1961-
_eauthor.
_928912
245 1 0 _aMaking war, making women :
_bfemininity and duty on the American home front, 1941-1945 /
_cMelissa A. McEuen.
264 1 _aAthens, Georgia :
_bUniversity of Georgia Press,
_c[2011]
264 4 _c©2011
300 _axiv, 270 pages :
_billustrations, portraits, facsimiles ;
_c23 cm
336 _aText
_btxt
_2rdacontent
337 _aComputermedien
_bn
_2rdamedia
338 _aOnline Resource
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 247-261) and index.
505 0 _aAll-American masks : creaming and coloring the wartime face -- Tender hands and average legs : shaping disparate extremities -- Pleasant aromas and good scents : cleansing the body politic -- Proper attire and streamlined silhouettes : clothing the home front figure -- Sacrifice and agreeability : cultivating right minds.
520 _aThe author examines how extensively women's bodies and minds became "battlegrounds" in the U.S. fight for victory in World War II. Women were led to believe that the nation's success depended on their efforts, not just on factory floors, but at their dressing tables, bathroom sinks, and laundry rooms. They were to fill their arsenals with lipstick, nail polish, creams, and cleansers in their battles to meet the standards of ideal womanhood touted in magazines, newspapers, billboards, posters, pamphlets and in the rapidly expanding pinup genre. Scrutinized and sexualized in new ways, women understood that their faces, clothes, and comportment would indicate how seriously they took their responsibilities as citizens. The author also shows that the wartime rhetoric of freedom, democracy, and postwar opportunity coexisted uneasily with the realities of a racially stratified society. The context of war created and reinforced whiteness, and McEuen explores how African Americans grappled with whiteness as representing the true American identity. Using perspectives of cultural studies and feminist theory, this book offers a broad look at how women on the American home front grappled with a political culture that used their bodies in service of the war effort.
542 _nAll rights reserved.
650 0 _zUnited States
_xHistory
_y20th century.
_9285
650 0 _zUnited States.
_920486
650 0 _zUnited States
_xHistory
_y20th century.
_9285
650 0 _xCosmetics
_xHistory
_y20th century.
_928913
650 0 _xClothing and dress
_xHistory
_y20th century.
_928914
650 2 _xhistory
_9269
650 2 _xhistory
_9269
650 6 _zÉtats-Unis
_xHistoire
_y20e siècle.
_928915
650 6 _zÉtats-Unis.
_928916
650 6 _zÉtats-Unis
_xHistoire
_y20e siècle.
_928915
650 6 _xPublicité
_xHistoire
_y20e siècle.
_928917
650 6 _xPublicité
_xHistoire
_y20e siècle.
_928917
650 7 _xClothing and dress.
_2fast
_0(OCoLC)fst00797583
_928918
650 7 _xCosmetics.
_2fast
_0(OCoLC)fst00797595
_928919
650 7 _2fast
_0(OCoLC)fst00922657
650 7 _2fast
_0(OCoLC)fst01176568
651 7 _aUnited States.
_2fast
_0(OCoLC)fst01204155
_928920
650 7 _2idszbz
650 7 _2idszbz
650 7 _2idszbz
650 7 _2idszbz
650 7 _2idszbz
650 7 _2idszbz
651 7 _aUSA.
_2idszbz
647 7 _aWorld War
_d(1939-1945)
_2fast
_0(OCoLC)fst01180924
648 7 _a1900-1999
_2fast
_927448
655 7 _aHistory.
_2fast
_0(OCoLC)fst01411628
_928921
655 4 _aElectronic books.
733 0 _tACLS Humanities E-Book.
_nURL: http://www.humanitiesebook.org/
830 0 _aACLS Humanities E-Book.
_928922
856 4 0 _uhttps://hdl.handle.net/2027/heb34638
_zVolltext
948 _hHELD BY EYM - 480 OTHER HOLDINGS
975 _c9780820329048 (hardcover)
_d9780820329055 (paperback)
_d9780820337586 (ebook)
942 _cEB
500 _aE-Book-ACLS / Zugriff nur im DHI-Lesesaal
653 _aWomen
653 _aWorld War, 1939-1945
653 _aFemininity
653 _aAdvertising
653 _aAdvertising
653 _aWomen
653 _aFemininity
653 _aFemmes
653 _aGuerre mondiale, 1939-1945
653 _aFéminité
653 _aCosmétiques
653 _aVêtements
653 _aAdvertising
653 _aAdvertising
653 _aFemininity.
653 _aWomen.
653 _aWerbung.
653 _aFrau.
653 _aWeiblichkeit.
653 _aGesellschaft.
653 _aFrauenbild.
653 _aWeltkrieg.
041 _aeng
500 _aAmerican Council of Learned Societies/ https://www.humanitiesebook.org/about/
999 _c63754
_d63754