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Cover Copyright Title Page Contents Introduction: Valley Fever Homestead Dreams Crabgrass Frontier Soft City 1. The Box of Delights The Gift of Everything The Social Substrate The Exfiltration of Sociality 2. The Data Imperative Thou Shalt Count Thou Shalt Gather Thou Shalt Learn 3. Classification Situations Naming and Ordering Testing and Matching Eigenvalues and Eigencapital 4. The Great Unbundling Informative Payments Market Modulations Streams of Income 5. Layered Financialization Layering Abstractions Popularizing Protocols Banking on Speculation 6. The Road to Selfdom Authenticated Exposure The Searching Disposition The Self-Organization Man 7. Ordinal Citizenship The Problem of Equality The Problem of Merit The Problem of Value Conclusion: The Unbearable Rightness of Being Ranked Ordinalizations Double Movement The Will to Progress and the Will to Power The Twofold Truth of Social Science Notes Acknowledgments Index