The television will be revolutionized / Amanda D. Lotz. [electronic resource] /

По: Lotz, Amanda D, 1974-Тип материала: ТекстТекстЯзык: English (английский язык) New York : New York University Press, c2007Описание: xii, 321 p. ; 23 cmВид содержания: Text Средство доступа: Computermedien Тип носителя: Online RessourceТематика(и): -- United States | -- Technological innovations | -- Technological innovations | Television broadcasting | Television broadcasting | Television | Television broadcastingЭлектронное местонахождение и доступ: Volltext
Содержание:
Understanding television at the beginning of the post-network era -- Television outside the box : the technological revolution of television -- Making television : changes in the practices of creating television -- Revolutionizing distribution : breaking open the network bottleneck -- Advertising after the network era : the new economics of television -- Recounting the audience : integrating new measurement techniques and technologies -- Television storytelling possibilities at the beginning of the post-network era : five cases.
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E-Books MWN Osteuropa Online-Ressource E-23-e0ACLS (Просмотр полки(Открывается ниже)) Доступно 70144

Includes bibliographical references (p. 295-301) and index.

Understanding television at the beginning of the post-network era -- Television outside the box : the technological revolution of television -- Making television : changes in the practices of creating television -- Revolutionizing distribution : breaking open the network bottleneck -- Advertising after the network era : the new economics of television -- Recounting the audience : integrating new measurement techniques and technologies -- Television storytelling possibilities at the beginning of the post-network era : five cases.

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