Clarke, Sally H.

Trust and power : consumers, the modern corporation, and the making of the United States automobile market / [electronic resource] : Sally H. Clarke. - New York, N.Y. : Cambridge University Press, c2007. - ACLS Humanities E-Book .

Title from title page screen of July 13, 2007. "This electronic book contains the following additional features not available in the print version: 25 [?] additional images, links to informational resources on the Web, film clip."--Copyright and Permissions. E-Book-ACLS / Zugriff nur im DHI-Lesesaal American Council of Learned Societies/ https://www.humanitiesebook.org/about/

Includes bibliographical references and index.

Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Engineering a mass product -- A machine age aesthetic -- The franchised car dealer and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion.

Electronic text and image data.




Mode of access: Intranet.



2027/heb90041 hdl



--History.--United States

Automobile industry and trade