Trust and power : consumers, the modern corporation, and the making of the United States automobile market / [electronic resource] :
Sally H. Clarke.
- New York, N.Y. : Cambridge University Press, c2007.
- ACLS Humanities E-Book .
Title from title page screen of July 13, 2007. "This electronic book contains the following additional features not available in the print version: 25 [?] additional images, links to informational resources on the Web, film clip."--Copyright and Permissions. E-Book-ACLS / Zugriff nur im DHI-Lesesaal American Council of Learned Societies/ https://www.humanitiesebook.org/about/
Includes bibliographical references and index.
Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Engineering a mass product -- A machine age aesthetic -- The franchised car dealer and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion.