TY  - GEN
AU  - Newman,Kathy M.
TI  - Radio active: advertising and consumer activism, 1935-1947 
PY  - 2004///
CY  - Berkeley
PB  - University of California Press
KW  - United States
KW  - History
KW  - Radio advertising
KW  - Consumer behavior
KW  - Boycotts
KW  - Consumer protection
N1  - E-Book-ACLS / Zugriff nur im DHI-Lesesaal; American Council of Learned Societies/ https://www.humanitiesebook.org/about; Includes bibliographical references (p. 193-227) and index; Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic
UR  - https://hdl.handle.net/2027/heb08261
ER  -