McEuen, Melissa A.,  1961- <br/><br/>
Making war, making women :  femininity and duty on the American home front, 1941-1945 / 
Melissa A. McEuen. 
 - Athens, Georgia :  University of Georgia Press,  [2011]  ©2011 
 - xiv, 270 pages :  illustrations, portraits, facsimiles ;  23 cm 
 - ACLS Humanities E-Book. .
<br/><br/> E-Book-ACLS / Zugriff nur im DHI-Lesesaal  American Council of Learned Societies/ https://www.humanitiesebook.org/about/ 
<br/><br/>Includes bibliographical references (pages 247-261) and index. 
<br/><br/>All-American masks : creaming and coloring the wartime face -- Tender hands and average legs : shaping disparate extremities -- Pleasant aromas and good scents : cleansing the body politic -- Proper attire and streamlined silhouettes : clothing the home front figure -- Sacrifice and agreeability : cultivating right minds. 
<br/><br/> The author examines how extensively women's bodies and minds became "battlegrounds" in the U.S. fight for victory in World War II. Women were led to believe that the nation's success depended on their efforts, not just on factory floors, but at their dressing tables, bathroom sinks, and laundry rooms. They were to fill their arsenals with lipstick, nail polish, creams, and cleansers in their battles to meet the standards of ideal womanhood touted in magazines, newspapers, billboards, posters, pamphlets and in the rapidly expanding pinup genre. Scrutinized and sexualized in new ways, women understood that their faces, clothes, and comportment would indicate how seriously they took their responsibilities as citizens. The author also shows that the wartime rhetoric of freedom, democracy, and postwar opportunity coexisted uneasily with the realities of a racially stratified society. The context of war created and reinforced whiteness, and McEuen explores how African Americans grappled with whiteness as representing the true American identity. Using perspectives of cultural studies and feminist theory, this book offers a broad look at how women on the American home front grappled with a political culture that used their bodies in service of the war effort. 
<br/><br/><label>ISBN: </label>9780820337586 
<br/><br/><label>Standard No.: </label>2027/heb34638  hdl 
<br/><br/><label>LCCN: </label>2010020412 
<br/><br/><label>Nat. Bib. No.: </label>GBB0C4934  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015674148  Uk 
<br/><br/><label>Subjects--Chronological Terms: </label><br/>1900-1999 
<br/><br/><label>Subjects--Topical Terms: </label>--History--United States--20th century.--United States.--History--United States--20th century.--Cosmetics--History--20th century.--Clothing and dress--History--20th century.--history--history--Histoire--États-Unis--20e siècle.--États-Unis.--Histoire--États-Unis--20e siècle.--Publicité--Histoire--20e siècle.--Publicité--Histoire--20e siècle.--Clothing and dress.--Cosmetics.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States.<br/>USA.
<br/><br/><label>Subjects--Index Terms: </label>Women World War, 1939-1945 Femininity Advertising Advertising Women Femininity Femmes Guerre mondiale, 1939-1945 Féminité Cosmétiques Vêtements Advertising Advertising Femininity. Women. Werbung. Frau. Weiblichkeit. Gesellschaft. Frauenbild. Weltkrieg. 
<br/><br/><label>Index Terms--Genre/Form: </label><br/><br/>