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Intro -- Title Page -- Copyright Page -- Contents -- Figures -- Introduction -- Alcohol and Intoxication -- Themes and Approaches -- Challenges and Opportunities -- Conclusion -- Chapter 1: Production -- Beer -- Wine -- Spirits -- Conclusion -- Chapter 2: Consumption -- The Semantics of Consumption -- Topographies of Consumption -- Cultures of Consumption -- Conclusion -- Chapter 3: Regulation -- Price, Measures, and Quality -- Revenue and Taxation -- Licensing -- Drunkenness -- Conclusion -- Chapter 4: Commerce, Business, and Trade -- Europe and Hopped Beer -- The African Trade -- Colonial Americas -- The Challenge of Transatlantic Commerce -- Conclusion -- Chapter 5: Medicine and Health -- Early Modern Bodies -- Alcohol as Medicine -- Healthy Drinking and Preventative Medicine -- Unhealthy Drinking -- Conclusion -- Chapter 6: Gender and Sexuality -- Production -- Retail -- Consumption -- Masculinity -- Sex -- Conclusion -- Chapter 7: Religion and Ideology -- Judaism -- Christianity -- The Impact of the Reformation -- The Reform of the Godly -- Protestant-Catholic Differences -- The Americas -- The Eighteenth Century -- Chapter 8: Cultural Representations -- The Early Modern Experience -- Representation Media -- Drink, Identity, and Early Modern Society -- Early Modern Representations of Drink: Some Preliminary Conclusions -- Bibliography -- Primary Sources -- Secondary Sources -- Contributors -- Index.