TY - BOOK AU - Joseph,Ugesh Anthony TI - The "Made in Germany" champion brands: nation branding, innovation and world export leadership SN - 9781409466475 PY - 2013/// CY - Surrey, England ; Burlington, Vermont PB - Gower Publishing KW - Exportmarketing KW - Deutschland KW - Fernzugriff N1 - E-Book-ProQuest / Fernzugriff nach Registrierung möglich; Includes bibliographical references and index UR - http://site.ebrary.com/lib/orientistanbul/docDetail.action?docID=10784010 ER -