Practical marketing for the academic library / Stephanie Espinoza Villamor and Kimberly Shotick

По: Villamor, Stephanie Espinoza [author]Другие авторы: Shotick, Kimberly [author]Тип материала: ТекстТекстЯзык: English (английский язык)Издатель: Santa Barbara ; Denver : Libraries unlimited, 2022Дата авторского права: ©2022Описание: 1 online resource (159 pages)Вид содержания: Text Средство доступа: Computermedien Тип носителя: Online ResourceISBN: 9798216131274Тематика(и): Wissenschaftliche Bibliothek | Marketing | Academic libraries-United States-CongressesЖанр/форма: Fernzugriff | Электронное местонахождение и доступ: Volltext
Содержание:
Cover -- Title Page -- Copyright -- Dedication -- Contents -- Preface -- Introduction -- Chapter 1. Building Your Team -- Formal Teams -- Informal Teams -- Best Practices for Building Teams -- Establishing Your Scope -- Affective Team Leadership -- Quick Tips -- From the Field -- References -- Chapter 2. Defining Your Areas -- What Does Marketing Mean to You? -- Types of Communication -- Print Communication -- Digital Communication -- Human Communication -- Types of Outreach -- Segmentation -- Quick Tips -- From the Field -- References -- Chapter 3. Marketing for the Mind -- Why Market Resources and Services? -- Identifying Your Audience -- Marketing Resources -- Physical Resources -- Electronic Resources -- Marketing Services -- Enable Academic Success -- Facilitate Information Access -- Transform Scholarly Publishing -- Quick Tips -- From the Field -- From the Field -- References -- Chapter 4. Marketing from the Heart -- Empathy and Student Needs -- Benefits -- Sharing Stories -- Giving Back -- Caring about Concerns -- Quick Tips -- From the Field -- From the Field -- References -- Chapter 5. Diversity, Equity, and Inclusion -- Definitions -- Diversity -- Equity -- Inclusion -- Diversity and Marketing -- Libraries and DEI -- DEI in Marketing Teams -- Marketing with Sensitivity and Awareness -- A Note on Universal Design -- What You Can Do Right Now -- Quick Tips -- From the Field -- From the Field -- References -- Chapter 6. Assessing the Program -- What Is Library Marketing Assessment? -- Creating Measurable Outcomes -- Assessing Marketing Efforts -- Assessment Methods -- Best Practices -- Reporting and Acting on Your Data -- Quick Tips -- From the Field -- References -- Chapter 7. Marketing to Faculty, Staff, and Administration -- Definitions -- Why Market to Faculty and Staff? -- How Can We Market to Faculty and Staff?.
Marketing to Administration -- Quick Tips -- From the Field -- References -- Conclusion -- Index -- About the Authors.
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Тип материала Текущая библиотека Шифр хранения Состояние Ожидается на дату Штрих-код
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Cover -- Title Page -- Copyright -- Dedication -- Contents -- Preface -- Introduction -- Chapter 1. Building Your Team -- Formal Teams -- Informal Teams -- Best Practices for Building Teams -- Establishing Your Scope -- Affective Team Leadership -- Quick Tips -- From the Field -- References -- Chapter 2. Defining Your Areas -- What Does Marketing Mean to You? -- Types of Communication -- Print Communication -- Digital Communication -- Human Communication -- Types of Outreach -- Segmentation -- Quick Tips -- From the Field -- References -- Chapter 3. Marketing for the Mind -- Why Market Resources and Services? -- Identifying Your Audience -- Marketing Resources -- Physical Resources -- Electronic Resources -- Marketing Services -- Enable Academic Success -- Facilitate Information Access -- Transform Scholarly Publishing -- Quick Tips -- From the Field -- From the Field -- References -- Chapter 4. Marketing from the Heart -- Empathy and Student Needs -- Benefits -- Sharing Stories -- Giving Back -- Caring about Concerns -- Quick Tips -- From the Field -- From the Field -- References -- Chapter 5. Diversity, Equity, and Inclusion -- Definitions -- Diversity -- Equity -- Inclusion -- Diversity and Marketing -- Libraries and DEI -- DEI in Marketing Teams -- Marketing with Sensitivity and Awareness -- A Note on Universal Design -- What You Can Do Right Now -- Quick Tips -- From the Field -- From the Field -- References -- Chapter 6. Assessing the Program -- What Is Library Marketing Assessment? -- Creating Measurable Outcomes -- Assessing Marketing Efforts -- Assessment Methods -- Best Practices -- Reporting and Acting on Your Data -- Quick Tips -- From the Field -- References -- Chapter 7. Marketing to Faculty, Staff, and Administration -- Definitions -- Why Market to Faculty and Staff? -- How Can We Market to Faculty and Staff?.

Marketing to Administration -- Quick Tips -- From the Field -- References -- Conclusion -- Index -- About the Authors.

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