Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray. [electronic resource] :

По: Gray, Jonathan | (Jonathan Alan)Тип материала: ТекстТекстЯзык: English (английский язык) New York : New York University Press, c2010Описание: xi, 247 p. : ill. ; 24 cmВид содержания: Text Средство доступа: Computermedien Тип носителя: Online RessourceТематика(и): -- Television programs -- Social aspects | -- Motion pictures -- Social aspects | -- Marketing -- Social aspects | -- Marketing -- Social aspects | Advertising | Advertising | Television programs | Motion pictures | Paratext | Intertextuality | Mass media and cultureЭлектронное местонахождение и доступ: Volltext
Содержание:
Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
Фонды
Тип материала Текущая библиотека Шифр хранения Состояние Ожидается на дату Штрих-код
E-Books MWN Osteuropa Online-Ressource E-23-e0ACLS (Просмотр полки(Открывается ниже)) Доступно 71244

Includes bibliographical references and index.

Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.

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