Radio active : advertising and consumer activism, 1935-1947 / Kathy M. Newman. [electronic resource] :

По: Newman, Kathy M, 1966-Тип материала: ТекстТекстЯзык: English (английский язык) Berkeley : University of California Press, c2004Описание: xiii, 237 p. : ill. ; 24 cmВид содержания: Text Средство доступа: Computermedien Тип носителя: Online RessourceТематика(и): -- United States -- History | -- United States -- History | -- United States -- History | -- United States -- History | Radio advertising | Consumer behavior | Boycotts | Consumer protectionЭлектронное местонахождение и доступ: Volltext
Содержание:
Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.

Includes bibliographical references (p. 193-227) and index.

Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.

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