The "Made in Germany" champion brands : nation branding, innovation and world export leadership /

Joseph, Ugesh Anthony

The "Made in Germany" champion brands : nation branding, innovation and world export leadership / Print version: Joseph, Ugesh Anthony. "Made in Germany" champion brands : nation branding, innovation and world export leadership. Surrey, England ; Burlington, Vermont : Ashgate Publishing Company, 2013 ix, 285 pages 9781409466468 2013020029 by Ugesh A. Joseph - Surrey, England ; Burlington, Vermont : Gower Publishing, 2013 - 1 online resource (296 pages)

E-Book-ProQuest / Fernzugriff nach Registrierung möglich Includes bibliographical references and index

9781409466475


Exportmarketing


Deutschland


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